Author: Prakash TC

The legendary business guru Peter Drucker once defined the purpose of a business. It wasn’t to turn a profit. Nor was it to provide services or goods. The purpose of a business, he said, was to create a customer. This is a tremendous insight, and one that many people tend to ignore. These days, managers’…

The first job of your logo is to identify your business to others. It can do this really fast, and with complete sureness even to people who’ve not learnt to read. You surely know toddlers who can recognize their favorite ice-cream or chocolate brand. So your logo is the face of your brand. And like…