The legendary business guru Peter Drucker once defined the purpose of a business. It wasn't to turn a profit. Nor was it to provide services or goods. The purpose of a business, he said, was to create a customer. This…

The first job of your logo is to identify your business to others. It can do this really fast, and with complete sureness even to people who've not learnt to read. You surely know toddlers who can recognize their favorite…